Mad World

Crazy Masters Sunday. Rory’s wreckage gave way to divine intervention for Schwartzel’s chips, abetted by Tiger’s timidity on the greens. Aussies acquitted themselves admirably at Augusta. Youth displayed character and class. Best thing about Masters coverage, no creepy commercials with old couples in bath tubs.

Speaking of Masters’ sponsors, loved Ogilvy & Mather’s new IBM campaign. Can they resurrect the Gap brand as well? MadBen’s new MadMen team.

mAdBen!

MadMen’s Season 5 is in doubt, but mAdBen is beginning Season 1. Ogilvy was smart enough to select him as one of their prestigious Associates. After a couple thousand applications, they interviewed 400, then invited 53 to participate in “Super Saturday”, a grueling day of presentations and interviews this past weekend. Today Ben got the happy news that he was chosen as one of 23 new Associates. Congrats! Now we can breathe, but no martinis until after noon.

Full circle from Ghirardelli Square to Ogilvy Chocolate Factory. Sweeeeeet. 

Mad Monday

LastMadCap of the season: Really? Don’s turn of heart shocking. He likes her with his kids more than the mature one who doesn’t like children. Plus mature one wants him to face his past, he’s opting to stay the course into the future. Didn’t see this coming. Betty more evil than ever. Peggy is the true creative genius, Joan’s gambit with pregnancy predictable. Can’t believe we have to wait a year for more. Staying in period costume, I’ll put on my pearls and housedress now to honor June Cleaver RIP.

JoanB introduced us to Henning Mankell’s Kurt Wallander mysteries as an antidote for Stieg Larsson Salander withdrawal. I’m late to the game, but just discovered Kenneth Branaugh as Wallander rebroadcast from BBC on PBS. Watched one episode and it recalls the grit and mood of Stieg’s Sweden as well as its architecture and culture. Dark, bloody in spots, but good.

JeanJean reports Universal in Orlando no walk on Pebble Beach. Flip flopped back and forth between Giants, Pats. Rooting for one, and against the other as always. Both won, so split the cheer. Branch looked good for the Pats, dang nab it. Exciting games and brewskis galore. Yanks now tied 1-1.

21 years ago yesterday we were rockin and rollin in SanFran, Seth Thomas clock on the shelf still stuck at 5:04 p.m.

Cool Guyz

I like guyz in general. Some are cooler than others. On my cool guy list this week: John Slattery, I’d get in the passenger seat of his Lincoln any day; love Willie Geist on anything, he’s smart and funny, zany in a sane way; Russell Brand, ditto, in an insane way; los mineros de Chile; bloggers Jake-o-Lantern and his wacky Dad. Of course every week Jack. My Jack. Yes, boring as it is, he read my comment on the air yet again. I wrote about another cool guy, read it here.-Question: How will our children’s lives compare to ours?

The whole O’Reilly dust up on the View looked like a put-up PR stunt to me. I didn’t see it but since Julie Chen’s new show starts Monday, I’m just sayin. Oprah is taking Jon Stewart’s audience to the Sanity Rally. Oh yeah, he’s a really cool guy. Did I mention Jon Hamm? He was hilarious on live 30 Rock. Oh, that reminds me of Alec Baldwin.

Mad Treks

It’s a mad world on MadMen these days. Betty is getting more evil. Is she revealing an incestuous past? Did she allow Sally to get too close to her Dad, Sally’s grandfather? Meanwhile, Joan and Peggy are running the show in the AdWorld. Don’s still dating Bethany, the Mount Holyoke “gymnast”. Pete Campbell went to Deerfield, someone on the show must be from ’round here.

Trailer for new movie “Howl” looks interesting with James Franco playing a young Allen Ginsberg, activist poet; Jon Hamm as lawyer in his obscenity trial. Today’s lifeonpurposeradio.com guest Judy Belushi, John’s widow 11am