Mad World

Crazy Masters Sunday. Rory’s wreckage gave way to divine intervention for Schwartzel’s chips, abetted by Tiger’s timidity on the greens. Aussies acquitted themselves admirably at Augusta. Youth displayed character and class. Best thing about Masters coverage, no creepy commercials with old couples in bath tubs.

Speaking of Masters’ sponsors, loved Ogilvy & Mather’s new IBM campaign. Can they resurrect the Gap brand as well? MadBen’s new MadMen team.