Carol’s West Trek
From Western Massachusetts to New York’s Upper West Side. She met Dr. Husband and joined him in the West Village. They headed West to Pacific Heights in San Francisco. Ben was born just before the 1989 Quake. Moved back to Western Massachusetts, Northampton in 1994. Now full circle to Central Park West.
ABN AMRO Trek
Carol began her career at ABN AMRO, the Global Dutch Bank, in San Francisco where she was a Vice President & Relationship Manager for Fortune 1000 corporations. In 1995, Carol was asked to run ABN AMRO’s Boston office as Senior Vice President & Managing Director.
ABN AMRO Boston
Private event for area Fortune 1000 CEO’s
Isabella Stewart Gardner Museum
Carol ended her ABN AMRO career as a regional Managing Director in New York.
Prior to ABN AMRO Carol worked in international lending groups at Crocker & Wells Fargo Banks in San Francisco; Republic Bank New York.
Marketing & Publishing Treks
After retiring from international banking, Carol published a book, wrote a featured travel column, created several blogs, and has a consulting side biz.
Stories and Favorite Recipes of the People Who Created
a Dining Paradise in the Pioneer Valley of Massachusetts.
2005. Hard cover. Illustrated. Amazon.
Carol originated this format. Half history. Half cookbook. She wrote, designed, published and marketed the book, selling over 5,000 copies.
THE SIDE TREK
Featured quarterly column in Valley Living, a New England magazine. 2006 – 2010. Carol’s concept emanated from her aversion to driving on highways, steering readers to explore hidden gems along the byways.
In 2010, the column morphed into a blog. Daily posts blazed new trails as a caravan of Carol’s quirky take on politics, current culture & books. “Back Roads Thoughts”.
SIDE TREK . NYC
Blog moved to New York City in 2016. Same domain name thesidetrek.com.
New title: SIDE TREK . NYC “Cross Town Thoughts”.
A blog that celebrates the art of cooking rather than the science.
QUESTS DE CUISINE
Dining out blog. New York City, Pioneer Valley & beyond.
CONSULTING SIDE BIZNESS
Blog branding and marketing.