Semantics matter. Defund the Police does not mean Reform the Police. Once you have to explain you’ve lost the cause.
Black Lives Matter elicited backlash from some who took issue that all lives should matter. It took a long time, but now has become the accepted slogan of racial injustice by law enforcement. CHAZ has been dumped and replaced in Seattle for some stupid reason.
Make America Great Again. MAGA is immediately recognized as the Trump supporters’ brand. Whereas Hillary’s was I’m With Her. What?
A new ad attacking Biden has the tag So Wrong for So Long. Don’t have to explain it, so it sticks. Does Biden even have a bumper sticker?
C’mon Dems. Tag lines work. Get better at it!